Business & Technology Nexus

Dave Stephens on technology and business trends

Coupa – Open Source Procurement: Website Refresh

with 6 comments

Here’s a few quick Coupa updates:

1) we’ve updated our website. let me know what you think of the new font on the homepage flash – noah, my co-founder, h-a-t-e-s it! should it go? and if so, what font would you recommend instead?

2) we’ve added instant online demos of our Enterprise Edition to our hosting infrastructure. we hope this helps folks evaluate our eProcurement solution whenever they’d like & at their own pace.


Wow! I have received a few emails & some good feedback on the website (thanks!). just for fun, here are the 3 major versions we’ve gone through.. first, the original:

1st coupa website

next the 2nd version:

2nd coupa website

and finally the current version:

3rd version of coupa's website

Fire away with your critiques! :)

p.p.s. Charles’ comment below resonated with a few colleagues so the shopping cart, while really fun and enjoyable, got the boot. Here’s the latest “new” version:


Written by Dave Stephens

09/28/06 10:06 AM at 10:06 am

Posted in Coupa

6 Responses

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  1. As always IMHO: New font and layout is hurting more than it’s helping.

    1) take out the “Save Money and Time…” line – it is taking away from the larger message. If you want to close up the bottom of the page, move the yelow quote to the bottom

    2) the right side nav buttons are not as good as the older versions – blue with white type as I recall – much more inviting and they tied better to the logo.

    3) if you could make some room for the press links and keep them from rolling, it would be much better. The rolling distracts my eye from the natural flow of the page.



    09/28/06 5:23 PM at 5:23 pm

  2. I liked the previous version better – it was refreshingly different than everyone else… I think you should add back some of the “fun” elements in the new version… Or something else that’s unique for Coupa (besides open source)….


    09/29/06 1:31 AM at 1:31 am

  3. Hi Dave,
    The thing I like least is the image of the shopping cart. Some purchasing and supply management professionals absolutely despise the perception that professional buying is perceived as “shopping” by some people.

    The shopping cart image on your site, with its placement and size, gives me the impression that the most important message that Coupa wants to send is that Coupa believes that professional buying and shopping are equivalent. That makes me feel that Coupa doesn’t understand purchasing and supply management professionals.

    That being said, I really like the right side navigation bubbles. Those are five important links and you give quick access to the information that your prospects are looking for.

    Keep up the commitment to improvement!

    Charles Dominick, SPSM

    10/2/06 1:43 AM at 1:43 am

  4. yes the shopping cart is controversial & i like your thoughts about why it is bad. since our initial focus has been on the self-service requisitioning flow it does helps people understand what we’ve done – the part of the solution we’ve tackled – but at some cost.. thanks for the feedback!

    Dave Stephens

    10/2/06 7:33 AM at 7:33 am

  5. Well I can’t get to is it still available or am I living in the twilight zone?

    Ade Atobatele

    10/11/06 2:50 AM at 2:50 am

  6. seems to be working fine – let me know if your problem persists.

    Dave Stephens

    10/11/06 5:55 AM at 5:55 am

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