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Dave Stephens on technology and business trends

How Is Zune Faring Against the iPod?

with 3 comments

I’m sneaky. For the last few years whenever I’ve wanted to know what was hot in Consumer Electronics off I went to Amazon.com. I click my way to their handy-dandy “Top Sellers” feature and immediately get a sense for what’s moving.

So yesterday, I went to see how many Zune were “Zuning” off the digital shelves. And the answer was, not very many at all. It wasn’t in the top 200…

But today, now that ‘Zunes are shippable’, the story is a little different. It’s around 7:43pm on 11/14/06, and here are the MP3 Players “Top Sellers”

1. Apple 30Gb iPod video Black

2. Apple 2Gb iPod Nano Silver

3. Apple 80Gb iPod video Black

4. SanDisk Sansa e250 2Gb

5. Zune 30Gb Digital Media Player (Black)
6. Apple 4Gb iPod Nano Pink

7. Apple 1Gb Shuffle Metal

8. Apple 8Gb Nano Black

9. Apple 30Gb iPod video White

10. SanDisk Sansa M240 1Gb (Silver)

Net is Apple holds 7 of the top 10 best sellers, but Microsoft did make the Top 10, which some folks will be pretty surprised by. The reviews on Amazon to date are not kind, so we’ll see if the Zune can hold on to some decent sales volume. I suspect they will.

Another interesting tidbit is that people (at this date and time) are not liking white as much. Both the 80Gb Apple iPod and the 30Gb Zune in white failed to make the top 20. But these lists are updated hourly – it could be that color preference is a lot different during morning & evening. I’ll gather some more data and share it if I find anything interesting.

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Written by Dave Stephens

11/14/06 8:06 PM at 8:06 pm

Posted in Opinion

3 Responses

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  1. 6:53am West Coast – White 30Gb iPod does make Top 10. So morning people like White better than the late night crowd. Zune is now #5. Some better reviews on Zune now too. Apple with 8 of top 10 mp3 players according to sales volume.

    Dave Stephens

    11/15/06 6:55 AM at 6:55 am

  2. 5 days later Zune black at #17, Apple now 9 of top 10. Zune brown miraculously holding at #24

    Dave Stephens

    11/20/06 1:19 PM at 1:19 pm

  3. I don’t think Apple needs to worry too much about Zune. It’s all about style and Steve Jobs. Hi Dave. Long time.

    Conway Chang

    11/20/06 3:07 PM at 3:07 pm


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