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Dave Stephens on technology and business trends

Google Set To Bid On Spectrum

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Back in late July I wrote a quick entry about Google’s interest in the wireless spectrum auction to be conducted shortly. It’s here.

Marguerite Reardon has a write-up over at C|Net that makes some interesting assertions about how Google might use the spectrum should they win. It’s worth a read. The synopsis is that Google would shy away from becoming a nuts-and-bolts wireless operator and instead use the spectrum as a platform – enlisting a broader market & the inevitable competitive forces that come with it rather than going it alone.

It’s hard for me to see this as anything other than an insurance policy against all the advertising dollars moving from computers and laptops to phones. Just like the gphone specification & application foundation. But even without the altruism, it’s smart business.



Written by Dave Stephens

11/17/07 3:05 PM at 3:05 pm

Posted in Opinion

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